Effective Date: April 2026
Soft & Savage Sales ("we", "our", or "us") is a coaching and mentorship business operated by Sasha Jasmine as a sole trader. We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, enrol in our coaching or mentorship programmes, or otherwise interact with our services.
This policy is intended to comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the EU General Data Protection Regulation (EU GDPR), reflecting that we serve clients in both the United Kingdom and the European Union, including Portugal.
Please read this policy carefully. If you disagree with its terms, please discontinue use of our site and services.
The data controller responsible for your personal information is:
Sasha Jasmine, trading as Soft & Savage Sales
Email: [email protected]
Website: softandsavagesales.com
If you have any questions about how we handle your data, you can contact us using the details above.
We may collect the following types of information:
Personal Information: Name, email address, phone number, billing address, and payment details when you book a discovery call, enrol in a coaching or mentorship programme, or contact us.
Application and Onboarding Information: Information you provide during application forms, intake questionnaires, or onboarding calls, which may include details about your career, business, goals, financial circumstances, and personal aspirations relevant to the coaching relationship.
Coaching Session Content: Notes, recordings (where you have given consent), messages, and other materials shared during the course of our coaching or mentorship relationship.
Usage Data: Information about how you interact with our website, including pages visited, time spent, and links clicked.
Device Information: IP address, browser type, operating system, and other technical identifiers.
Communications: Any messages you send us via email, contact forms, WhatsApp, or social media.
Under UK and EU GDPR, we are required to have a lawful basis for processing your personal data. The bases we rely on are:
Contract: To provide the coaching and mentorship services you have enrolled in, including scheduling sessions, delivering programme materials, and processing payments.
Consent: Where you have explicitly opted in to receive marketing communications, or where you have consented to session recordings or the use of testimonials.
Legitimate Interests: To improve our services, communicate with you about your enrolment, prevent fraud, and run our business in a sustainable way. We balance these interests against your rights and freedoms.
Legal Obligation: Where we are required to retain or disclose information to comply with tax, accounting, or other legal requirements.
We use the information we collect to:
- Process enrolments and payments for Soft & Savage Sales coaching and mentorship programmes
- Schedule and deliver coaching sessions
- Send you important updates, programme materials, and community announcements
- Respond to your questions and provide ongoing support
- Improve our website, services, and content
- Send marketing communications where you have given us permission to do so
- Comply with legal, tax, and accounting obligations
We do not sell your personal information. We may share your data with:
Service Providers: Third party companies that help us operate our business, such as payment processors, scheduling platforms, email and CRM platforms, video conferencing providers, and hosting providers. These parties are contractually obligated to protect your information and may only use it for the purposes we specify.
Legal Requirements: Where required by law, court order, or government authority in the UK, EU, or any other relevant jurisdiction.
Business Transfers: In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction. You will be notified of any such change in ownership of your data.
Some of the service providers we use are based outside the United Kingdom and the European Economic Area, including in the United States. Where your personal data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, such as:
- Transfers to countries deemed adequate by the UK government or European Commission
- Standard Contractual Clauses approved by the UK Information Commissioner's Office or the European Commission
- Other lawful transfer mechanisms recognised under UK and EU GDPR
We use cookies and similar tracking technologies to enhance your experience on our website. These may include:
- Essential cookies required for the site to function
- Analytics cookies to understand how visitors use our site
- Marketing cookies to deliver relevant advertising
You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of our website.
We retain your personal information for as long as necessary to provide our services, manage our ongoing relationship with you, and comply with legal obligations such as tax and accounting record-keeping requirements (typically up to six years in the UK). When your data is no longer needed, we will securely delete or anonymise it.
Under UK and EU GDPR, you have the following rights regarding your personal data:
- The right to access the personal information we hold about you
- The right to request correction of inaccurate or incomplete data
- The right to request deletion of your data, where applicable
- The right to object to or restrict processing of your data
- The right to data portability
- The right to withdraw consent at any time, where processing is based on consent
- The right to lodge a complaint with a supervisory authority
To exercise any of these rights, please contact us using the details above. We will respond within one month, as required by law.
If you are not satisfied with our response, you have the right to complain to the relevant supervisory authority. In the United Kingdom, this is the Information Commissioner's Office (ICO) at ico.org.uk. In Portugal, this is the Comissão Nacional de Proteção de Dados (CNPD) at cnpd.pt. You may also contact the data protection authority in your country of residence.
We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
Our website may contain links to third party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.
Soft & Savage Sales services are intended for individuals aged 18 and over. We do not knowingly collect personal information from anyone under the age of 18. If we become aware that a minor has provided us with personal data, we will take steps to delete it promptly.
Testimonials on this website reflect the genuine experiences of actual clients of Soft & Savage Sales, shared with their consent. However, they are not intended to guarantee similar results for anyone else. Individual success will vary based on background, experience, effort, commitment to the coaching process, and a number of other factors outside of our control.
Soft & Savage Sales makes no guarantee that you will achieve any specific income, business, career, or personal outcomes as a result of participating in our coaching or mentorship programmes. Any income, revenue, or success figures referenced on this website or in our materials represent exceptional results achieved by dedicated clients and are not intended to represent or guarantee that you or anyone else will achieve the same or similar results.
Your results will depend on many factors, including but not limited to your background, experience, work ethic, market conditions, and the effort you put in. Any business or career endeavour carries inherent risk, and you should not make financial or life decisions based solely on information presented on this website.
Soft & Savage Sales is not responsible for any decisions you make as a result of consuming our content or purchasing our coaching or mentorship services. Any claims of specific results can be verified upon request.
The content on this website and within our coaching and mentorship programmes is for educational and informational purposes only. It does not constitute financial, legal, medical, or other professional advice. We strongly recommend consulting with a qualified professional before making any significant business, financial, or personal decisions.
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:
Soft & Savage Sales
Email: [email protected]
Website: softandsavagesales.com